Reigning Champ

Canadian streetwear label Reigning Champ was founded in 2007 by Craig Atkinson, a seasoned garment producer known in the industry for his less-is-more approach to premium activewear. Renowned for its high-quality minimalist essentials, the label focuses on a core principle: ‘Respect the details. Master simplicity’. Key signature fabrics such as cotton, heavyweight fleece and merino wool are manufactured in-house in Vancouver and become immaculately constructed staples including comfortable T-shirts, hooded sweatshirts and robust, high-functioning accessories.

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